Big data came with big promises left largely unfulfilled. But advancements in AI and AI-era data platforms may be the key to finally unlocking its value.
Pro sports teams are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us.
They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.
Here’s how the right technology, with CRM + trusted AI + data, sets up your support team to deliver a streamlined experience that customers love.
Customers want more personalized, relevant messages from brands. Here's how a strong email segmentation strategy can make that happen.
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
Data is your most important strategic asset; don't let your team stumble with improper prep.
Go even deeper into the world of LLMs, so you can make the most of your conversational copilot.
Global data will double every 12 hours by 2025. This glossary of data terms will help everyone in your company understand the power of real-time, actionable data in the age of generative AI.
What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.
