Learn how Salesforce Security uses analytics to manage a large-scale program.
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
We turned to Data Cloud for Marketing to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
Read this blog to understand what an ERP system is is, the difference between ERP & CRM, and benefits of integrating an ERP with Salesforce.
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Read how to evaluate and make the right buying decision for a customer data platform (CDP).
