Read how to evaluate and make the right buying decision for a customer data platform (CDP).
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
