The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
About 350 million people globally experience color blindness. Using the right color palette makes maps more accessible.
Sharing data across the supply chain can help you save money and make your organization run more efficiently. Here's how to get a clearer picture of your data and use tools like automation to help you better manage your supply chain.
A new service strategy shifts higher-touch interactions to lower-cost methods while improving customer response times and satisfaction. Here’s how it works.
Doing your research to understand a prospect's business and pain points can help you deliver a strong vision for the future.
The CFO is a lifeline for company health — and becoming more critical than ever as we head into a time of economic uncertainty.
Strategy design combines user experience knowledge and business thinking to drive human-centered innovation.
Roughly ⅓ of insurance customers have switched providers over the past year. We surveyed leading financial services executives to learn more about how a more personalized customer service approach can improve retention rates.
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
As clients want more proactive advice and personalized plans, it may be time to step your game up. We’ve outlined 3 ways you can improve the financial advisor-client relationship by thinking like a coach.
