Few things matter to consumers more than convenience. Keep them happy with a common commerce platform with a single order management system for a holistic, real-time, personalized customer-centric experience.
Celebrity interior designer Nate Berkus, Salesforce, and IKEA offer surprising lessons leaders can use to redesign customer service and build experiences customers will love.
Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.