To adapt to shifts in consumer behavior, e.l.f. Cosmetics doubles down on its ecommerce and digital transformation efforts to stay engaged with its base.
Anyone can fast track the move to digital with the help of Customer 360 Guides, a set of blueprints, architectures, and best practices for a successful digital transformation.
CEOs looking for reopening processes and procedures should consider an invite-first approach. This strategy sets expectations for the visitor before they arrive, and prepares the location for their visit.
We’ve compiled some best practices to help your small or medium-sized (SMB) team maximize customer service whether you’re working on-site, remotely, or shifting between the two.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
TOMS has always been in business to improve lives and that doesn't stop during a pandemic. Here's how TOMS listens to what their customers want and connects with them on social.