We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.
In 2017 Theragun, a therapy device, relaunched a commerce site on Commerce Cloud to meet the customer experience demands of their market. Here's their story.
Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.