For finance departments, focusing on the customer experience is essential, especially when it comes to revenue operations and contributing to those recurring customer relationships. We talked to PagerDuty's CFO to find out why.
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
Salesforce Manufacturing Cloud is a new solution specifically designed for manufacturers to unify account planning and forecasting for greater transparency and collaboration across their entire ecosystem.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
For today’s digital customers, the ability to cancel an order moments after it was placed is an expectation. Providing this level of service can be a brand differentiator. Here's how to implement a solution.
Einstein case classification will revolutionize customer brand loyalty by using predictive intelligence to recommend or populate picklist and checkbox fields based on past case data.
Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
