![Forrester T.E.I. Study Shows Customers get 341% ROI when Moving to Lightning Experience](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/TEI-1.jpg?w=526)
Forrester T.E.I. Study Shows Customers get 341% ROI when Moving to Lightning Experience
In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.
![5 Takeaways: How T-Mobile for Business Wins With a Customer-First Approach](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/tmobile_customer_first_thumbnail.jpg?w=500)
5 Takeaways: How T-Mobile for Business Wins With a Customer-First Approach
We talked with T-Mobile about the larger trends and shifts in the communications industry, and how being customer-obsessed leads to business growth.
![New Year, New Business Resolutions: 10 Salesforce Leaders Share Predictions for 2019](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/salesforce_business_resolutions-1.jpg?w=500)
New Year, New Business Resolutions: 10 Salesforce Leaders Share Predictions for 2019
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
![Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/5th_State_of_Marketing_thumbnail-1.jpg?w=500)
Introducing the 5th Salesforce State of Marketing Report: Here Are the Top Trends Redefining the Profession
Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.
![6 Common Mistakes Marketers Make While Building Customer Journeys](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/mistakes_marketers_make-1.jpg?w=500)
6 Common Mistakes Marketers Make While Building Customer Journeys
Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.
![10 Takeaways: How USAA Delivers Exceptional Member Experiences](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/usaa_thumb-1.png?w=500)
10 Takeaways: How USAA Delivers Exceptional Member Experiences
Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.
![From Donkey to Unicorn: 8 Digital Marketing Tactics SMBs Should Do ASAP](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/unicorn_digital_mktg_thumb.jpg?w=497)
From Donkey to Unicorn: 8 Digital Marketing Tactics SMBs Should Do ASAP
Check out these digital marketing tactics SMBs should do from MobileMonkey CEO, Larry Kim.
![4 Ways to Use Social Media for Customer Acquisition](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/social_media_customer_acquisition_thumb-1.jpg?w=500)
4 Ways to Use Social Media for Customer Acquisition
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
![5 Emerging Trends That Will Shape the Future of Sales](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/future_sales_thumb-1.jpg?w=500)
5 Emerging Trends That Will Shape the Future of Sales
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
![Crocs Among First to Test Customer 360](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/crocs_360-1.jpg?w=500)
Crocs Among First to Test Customer 360
Crocs is one of the first companies to test Salesforce Customer 360, a new way for companies to connect their Salesforce apps to deliver a unified cross-channel experience.