Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
Today's customers are looking for connected experiences across all interactions with businesses. Unified data is key to delivering relevant customer experiences. Find out how you can start unifying your data to create more relevant experience for your customers.
Want to know what it's like going to a World Tour? More than 12,000 Trailblazers gathered in Sydney to talk about customer success, growing a business, and to give back. Here are our highlights from Salesforce's Sydney World Tour 2019.
CMO of Salesforce, Stephanie Buscemi dives into the four key takeaways from the Fifth Annual State of Marketing Report and what marketers should think about in 2019.
The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.