Customer Experience

Learn about the new Salesforce Commerce Cloud capabilities—including powerful APIs, platform services, and developer tools—that enable companies to build amazing commerce experiences and reach more customers.

Customer experience has become the deciding factor that determines whether or not a customer will do business with a company. Small businesses can capitalize on this new standard by putting customer success at the center of their business. Here are five ways to get started.

In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.

We talked with T-Mobile about the larger trends and shifts in the communications industry, and how being customer-obsessed leads to business growth.

New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.

Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.

Check out these digital marketing tactics SMBs should do from MobileMonkey CEO, Larry Kim.

Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.