In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.
Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.
Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
Crocs is one of the first companies to test Salesforce Customer 360, a new way for companies to connect their Salesforce apps to deliver a unified cross-channel experience.