Customer Experience

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.

At Salesforce, we believe that the business of business is to make the world a better place. This higher purpose is best expressed in our drive to establish Equality for All, which means working together to create a world where everyone has equal rights, equal pay for equal work, equal access to

Get the small business technology that provides small business essentials to more than 125 million small businesses globally, enabling them to develop personalized connections with customers.

You’ve probably seen the following scenario play out before: A team improves efficiency and claims it created value for the business. But the value doesn’t materialize outside the department. Still, the team celebrates while others struggle to understand where the benefits went. So what happened

According to the dictionary, going the extra mile means “to make more effort than is expected of you.” In business, this principle can’t be just an occasional or an ad-hoc attitude. The relationship of trust that companies strive to create with customers is built one interaction at a time across a

Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer? No matter what industry you come from, marketers everywhere

Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation

Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK’s AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or