Customer Journey

At Salesforce, our customer success experts have witnessed nearly every possible customer scenario play out. Here are our best practices.

You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.

With data at every turn, the airline is tackling customers' concerns, from in-flight experience to environmental emissions impact.

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

In 1886, Carl Benz introduced the first automobile. Today, innovation at Mercedes-Benz looks different. Learn how Mercedes innovates around customers.

In 2019, e.l.f. closed all brick-and-mortar stores and invested exclusively in the digital customer experience. Here are seven lessons they learned.

Feedback takes on new value when you connect it to customer data and artificial intelligence.

Gone are the days of scheduling a fix a week out and having customers stick with you. Remote support software helps agents fix problems faster.

How do you ensure your product is designed for customers to easily use? Check out our guide to successful product adoption.

These companies are using marketing automation to reach customers in real time, and are seeing an uptick in virtual events, webinars, and email performance as a result.