Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
Instead of creating account plans in January and ignoring them the rest of the year, create living account plans that drive pipeline and revenue year-round.
Our marketing security expert explains how data plays a key role in protecting your customers' information.
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
The latest release includes new data and AI capabilities to support your personalization efforts.
