The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. (And other research findings.)
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
Tips and takeaways for retail marketers on how Marketing Cloud tools can help them engage customers and maximize their resources during the holiday email marketing, high-peak season.
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
It's a great time to revisit our assumptions about our customers.
