Customer Relationships

Service Article

7 Principles For a Better Customer Experience — Every Time

Mala Ravi

Just follow these tried-and-true methods to consistently create a meaningful connection with your customers.

Illustration on a pink background of a customer service agent celebrating a 5-star rating. There’s a customer service agent illustrated over a mobile device, and two customers awarding stars. / principles of customer service

Featured Voices

Learn how Formula 1 boosts fan satisfaction to 88% by making every second count.

Business owner works with his CRM system

Taylor Price

What is Customer Relationship Management (CRM) technology? And what can it do for your business? Here’s what you need to know.

Two women talking in an example of relationship selling.

Sunita Gill

Forget about the quick sell, says Sunita Gill, talent development advisor and sales expert at Dale Carnegie. Instead, use her tips to make personal, emotional connections with your prospects.

connected customers and digital sovereignty - woman looking at device

We surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement.

Colorful concept illustration of four people high-fiving, three of whom are extending their arms out from a computer screen.

Learn customer goals and challenges to build the best strategy for their business with this Trail.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

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5 Ways Your SMB Can Deliver a Great Customer Experience in Uncertain Times

Laura Norman

Two women shop for clothing in a store. One woman is taking a photo of her friend, who is holding up a light brown dress. / referral marketing

Sara Fefferman

Want customers to spread the word about your products? Here are 5 ways to unlock the power of referral marketing.

See how Williams-Sonoma, Inc. uses AI + data + CRM to engage consumers at every stage of life.

Image shows a pair of hands holding and tapping a mobile phone. There are many heart emoji floating above the screen.

Ujjwal Dubey

We studied the factors that affect product adoption and created a decision-making strategy to help teams spot potential barriers.

Salesforce's Einstein holds the Forrester report on The Journey to AI-Powered CRM

Together with Forrester, we surveyed 773 global business leaders to find out how they succeed with AI for CRM.

Two consumers with an eco-friendly holiday gift: sustainable ecommerce.

Lauren Wallace

From more mindful packaging to greener delivery options, here are ways to make a lasting impact.

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Customer Relationships

7 Principles For a Better Customer Experience — Every Time

Featured Voices

Taylor Price

Taylor Price

Taylor Price

Formula 1 Boosts Fan Satisfaction to 88% by Making Every Second Count

What Is CRM?

The First Rule of Relationship Selling? Don’t Sell

What’s shaping the future of customer engagement? We asked 14,300 customers.

How to to Conduct a Customer-Centric Discovery

Editors' Picks

The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

5 Ways Your SMB Can Deliver a Great Customer Experience in Uncertain Times

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Williams-Sonoma, Inc., nurtures lifelong relationships with data

Want to Design a Lovable Product or Brand? Learn What Questions to Ask

Forrester’s survey of 700+ global business leaders on using AI to serve customers better

84% Of Shoppers Buy With Sustainability in Mind. Here’s What That Means for Your Business

Customer Relationships

Featured Voices

Taylor Price

Taylor Price

Taylor Price

Editors' Picks

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