Customer Relationships

Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.

This Trailblazer in health insurance created ahead-of-the curve personailzed member experiences by bringing clinical and nonclinical data together securely.

It’s more apparent than ever that trust between constituents and government is the foundation required to deliver important services successfully.

Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust.

To make the sale, your prospect has to see the value outweighs the risk. Here are the most common customer objections – and the most common solutions – to help sales teams in any field.

Six new order management trends are shaping shopping in the future. Stay current to keep deliveries accurate and on-time, keep customers happy, and position your company for growth.

Hear from leaders at PwC on how important trust is to their organization and how they go about building it with employees and customers.

To be truly customer-centric, you have to know your customer's preferences and the context in which they engage with your organization.

In 1886, Carl Benz introduced the first automobile. Today, innovation at Mercedes-Benz looks different. Learn how Mercedes innovates around customers.

What is customer relationship management, and what can it do for you? Here's everything you need to know.