It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.
Billions of mobile apps are downloaded each year. One-quarter of them are accessed only once. How do you stand out from the pack and keep mobile users engaged?
By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
This is how the T-Mobile President and CEO increased market cap to $165 billion, jumped from 20 to 100 million customers, and increased the company stock price 70%.
Enterprise sales is not about selling products. It’s about delivering outcomes. We need to understand where the customer wants to go and work with executives at that company to get there. If this sounds complicated, don’t worry. We’ll break it down.