The season of giving will be like no other in 2020. So, how do you support your community in the absence of traditional methods like special in-store events and pop-ups?
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.