Customer Relationships

Here's how Pilot Flying J, a 60-year old company, committed to leveraging digital technologies to better understand and serve its millions of guests — professional drivers, recreationists, and travelers on the road.

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.

Focusing solely on NPS is risky in the field service industry. Here are six easy ways to accurately gauge customer satisfaction with your field service offerings.

To help you tackle the Spring ’20 Release like a pro, we asked some of our customer and partner experts to share pro tips around release time.

Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.

Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.

How do you shift to a customer-centric mindset? The 360 Perspectives blog series is designed to deliver the insights, information, guidance, and know-how you need to start (or continue) this journey.

IdeaExchange, as part of Salesforce’s Voice of the Customer program, is where customers can go to shape Salesforce products.

Use a DXP in conjunction with your CRM to create integrated digital experiences like websites, portals, and mobile apps for personalized customer experiences.

At our recent World Tour in New York City, attendees gathered to hear how AI and customer-facing technologies on one integrated CRM platform gives teams a 360-degree view of their customers.