Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
For finance departments, focusing on the customer experience is essential, especially when it comes to revenue operations and contributing to those recurring customer relationships. We talked to PagerDuty's CFO to find out why.
If we wanted to retain and grow our customer base, it was time to personalize how we communicated with patients and effectively get them faster access to care — on their own terms.
What does customer engagement really mean for modern businesses? A new global study from Salesforce Research reveals some surprising answers.
Success Cloud helps personalize customer relationships by putting the customer first, planning for the entire customer journey, and transforming ways to think and work.
Check out our 2018 holiday shopping report with analysis from over 500 million global consumers. Shoppers were ready to buy early, and retailers were ready to meet them across a variety of channels including social, mobile, and email.
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…
Writing a business email is much different from sending off an email to a friend or family member. The tone has to be more professional. But, at the same time, it also has to be warm and friendly. After all, you want to attract customers, not drive them away. Here are some tips for creating
