Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
Streamlining and upgrading technology can be done in record time.
President Biden’s executive order that “all federal agencies and executive departments [must] move toward a zero trust architecture to strengthen defenses against … cyber threats” means your agency should act now.
Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.
An email design system makes it easier to create engaging and informative emails that stay on brand and get clicks.
Richard Branson follows his gut. Oprah Winfrey heeds that “still, small voice.” Should business deciders follow their instinct or trust the data?
