President Biden’s executive order that “all federal agencies and executive departments [must] move toward a zero trust architecture to strengthen defenses against … cyber threats” means your agency should act now.
Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.
Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.
It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.
By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
Read critical insight about the state of CRM technology – what’s working, what’s not – from a research survey of nearly 800 executives and 1500 employees in 15 countries.