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The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
What terms should your company use and how do you classify them? A taxonomy helps your team get on the same page with product messaging, customer outreach, and more.
IT teams are too bogged down with routine requests. MuleSoft automates routine work and integrates systems to free up time and move your company forward.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
