Big data came with big promises left largely unfulfilled. But advancements in AI and AI-era data platforms may be the key to finally unlocking its value.
Pro sports teams are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us.
They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.