Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
What terms should your company use and how do you classify them? A taxonomy helps your team get on the same page with product messaging, customer outreach, and more.
Dreamforce ’22 is bringing together the global Salesforce community. To celebrate, learn new skills and explore the latest innovations with Salesforce Dream Quest 2022.
Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?