Data

Organizations are building AI and data into their nonprofit CRM strategies to scale impact and better serve partners, donors, and clients. Here’s how it works.

We have established a set of five guidelines that build upon our Trusted AI Principles to provide more detailed guidance for the responsible development and implementation of GenAI.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.

Get the inside scoop on Salesforce Marketing Cloud’s newest features and updates, all of which can help you better connect with customers.

While consumer versions have made more headlines so far, a new business-focused product enables AI-created content across sales, service, marketing, commerce, and IT.

Take a look at our latest updates, helping you make the most of the Salesforce Data Cloud and CRM Analytics.

This is our step-by-step guide to create a more customer-focused culture in your organization.

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

It's hard to maintain data that’s accessible, comprehensive, timely, and – above all – accurate in your CRM. Yet, clean data is essential to a robust sales program.