Data

Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

Our new report covers the strategies data leaders are using to stay resilient in the face of ongoing attacks.

Seshadri tells us how Mastercard is using data to tease out insights and trends that would have otherwise gone unnoticed.

To provide tailored, zero-carbon solutions as a service, global energy player ENGIE needed to connect its teams. Here's what it did.

Our product managers didn't even have our data ducks in a row until very recently. So we know it can be a tricky process. Watch how we transformed everything.

What is a Customer Data Platform, anyway? The Salesforce team explains how we use our own CDP to make compelling customer moments that become trusted relationships.

Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.

Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.

You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data…

Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.