The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.
Consumers expect brands to meet them wherever they are. While retailers are on the front lines of creating these memorable, not purely transactional, experiences.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
AI + Analytics is making the needs of the modern business user a reality in 2019. That’s why you need these six capabilities to take advantage of data insights now.
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.
Learn how a modern CRM system adds value and improves productivity in construction and engineering firms. An efficient, intuitive CRM system allows engineering and construction to streamline processes, eliminate redundancy, and scale. Make sure to check out the Skeptic's Guide to CRM for more information.