BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customers
Dividing your customers by a number of metrics – such as size, order frequency, or channel – can help you conquer customer loyalty and higher rings.
WatchBox, an online platform for buying, selling, trading, and marveling over pre-owned luxury watches like Rolex and Patek Philipe, shares how they develop consumer confidence and authenticity in an online vertical plagued by fakes.
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Are you underwhelmed with how your incentive and rebate programs are performing? Here’s how you can boost efficiency, loyalty, and profits.
It’s necessary to build ethics into the vaccine management process since thousands of small decisions are made everyday to create smooth digital and offline experiences.
Hear from Zulily’s lead data analyst about how Tableau and Google BigQuery help to save the day.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
