There's no time like the present to digitize critical functions.
AI doesn’t take away from artistry — it pulls that creativity forward. Here's how.
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
It's not about technology. Let's talk about the ethical use of personal data that public health authorities and epidemiologists need.
Here’s the real story of how Verizon successfully merged enterprise sales teams from AOL and Yahoo.
It's a great time to revisit our assumptions about our customers.
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
