Read how to evaluate and make the right buying decision for a customer data platform (CDP).
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
We spoke with Conagra Brands’ VP of Precision Marketing DeLu Jackson to discuss how his company is using data to understand consumers better and deliver more engaging and relevant customer experiences.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Salesforce Manufacturing Cloud is a new solution specifically designed for manufacturers to unify account planning and forecasting for greater transparency and collaboration across their entire ecosystem.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Salesforce Customer 360 is structured to make that path easier for administrators to achieve customer-centricity. Here's how a unified approach looks like for a service organization.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
