Data

As purchasing habits shift to a new normal, grocers will need to move shoppers past transactions and build loyalty.

Nearly 7,000 marketing leaders across the globe share their insights.

Use these practical tips to enhance your Analytics 360 instance and optimize integration with Marketing Cloud.

Best practices we've seen healthcare providers, payers, and government agencies take to facilitate interoperability. Here's how companies can accelerate interoperability and coordinate an effective global response to COVID-19.

Establish a data-driven culture with a beginner’s mindset. Here are two tips to apply now to make the most of your current data strategies.

Data silos create inconsistent information, an inability to grow or scale processes, and redundancies between departments. They create myriad problems for organizations, and nearly every industry feels the pain.

Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.

Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started today.

We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.

Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.