Connecting the customer experience in a seamless and continuous journey is a top priority for companies today. Here's how we're helping customers achieve a unified view of their customers.
Datorama enables companies to bring together marketing data from different channels, campaigns, and regions to unlock insights and take action.
Integrated experiences drive value and impact. Here's a look at how Salesforce is approaching helping brands create continuous experiences, regardless of the touchpoint.
Here’s a quick recap of Customer 360 sessions from Connections '19 and info about everything you need to know about connecting experiences on Salesforce products and creating a reconciled profile with a Customer 360 ID.
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
The past three days were a bit of a blur with product announcements, networking, and demos for Connections ‘19 attendees. So, we decided to round up our top 10 highlights from the past three days.
Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
