If companies want great customer experiences, they need CMOs and other marketing leaders to unite and amplify commerce, sales, and service.
Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.
Read how Salesforce Data Mask anonymizes and deletes private data from your sandbox environments so you can rest assured that your customers’ data is kept private and confidential.
Today’s customer expects your business to deliver connected experiences across channels and departments — and you want to meet their expectations. Learn how.
Read how to evaluate and make the right buying decision for a customer data platform (CDP).
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
We spoke with Conagra Brands’ VP of Precision Marketing DeLu Jackson to discuss how his company is using data to understand consumers better and deliver more engaging and relevant customer experiences.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
