The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
A close look at your sales processes might reveal the pain your sales team goes through.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
AI + Analytics is making the needs of the modern business user a reality in 2019. That’s why you need these six capabilities to take advantage of data insights now.
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
This post is for those responsible for implementing AI systems but do not have a background in data science, statistics, or probability. The intention is to create an approachable introduction to the key concepts to identify potential bias (error) in their training data.
