Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.
New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders
Consumers expect brands to meet them wherever they are. While retailers are on the front lines of creating these memorable, not purely transactional, experiences.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
A close look at your sales processes might reveal the pain your sales team goes through.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
AI + Analytics is making the needs of the modern business user a reality in 2019. That’s why you need these six capabilities to take advantage of data insights now.
