Data

AI + Analytics is making the needs of the modern business user a reality in 2019. That’s why you need these six capabilities to take advantage of data insights now.

New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

This post is for those responsible for implementing AI systems but do not have a background in data science, statistics, or probability. The intention is to create an approachable introduction to the key concepts to identify potential bias (error) in their training data.

Learn how a modern CRM system adds value and improves productivity in construction and engineering firms. An efficient, intuitive CRM system allows engineering and construction to streamline processes, eliminate redundancy, and scale. Make sure to check out the Skeptic's Guide to CRM for more information.

This is part one of a two-part series about how to build ethics into AI. Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.

There are some amazing things happening with the technology we use to run our business. Intelligence is becoming a reality for companies of all sizes, many of our laborious tasks can be automated, and we’re better able to focus on the best use of our time. In all this though, there is a truth that

What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.

Though digital transformation has solved many document issues, eradicating risk hasn’t been a natural consequence of the migration to paperless. In fact, digital documents present many of the same risks as their predecessors,…

Strengthen consumer relationships across all touchpoints with a powerful data management platform. Today, Krux is now Salesforce DMP.