Data

A strong data governance strategy will make your organization more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.

Counting on first-party data and personalization is even more important in a privacy-first, AI-driven world

Anticipate your customer's needs with proactive marketing that leaves them feeling valued.

Here's a peek into the future of a company using AI in every corner of its business.

Your customer’s journey doesn’t have to end after the sale. Keep them coming back for more with content that engages.

A strategic partnership between Salesforce and Workday transforms employee experiences with AI-powered solutions.

The path to growth for sales teams depends on effective enablement and AI use — plus retention strategies focused on pay and advancement.

Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.

Here's why Einstein 1 can help businesses of all sizes exceed customer expectations.

How MOL Group went digital to become their customers’ number one travel companion.