Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.