Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…
What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.