Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
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As an SMB, you want to use the power of digital marketing to engage empathetically with customers, here are four ways.
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
Get a glimpse at why Salesforce Chairman and Co-CEO Marc Benioff believes that changing the world is everybody’s business.
Change can be hard. Here's how to build key cultural characteristics that are essential for transformation success.
Salesforce Marketing Cloud April 2019 release has enhanced capabilities such as more customer data insights, engagement personalization, and cross-channel features.
Here are the top three trends from the Digital Banking Report financial services marketers need to understand to prepare for marketing in this ever-changing, data-rich world.
After fixing pain points in their email marketing program they created a customer experience that would turn any Pacers fan into a diehard fanatic.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
