![Illustration of a person looking into a window with a credit card and a mobile phone. customer experience](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/07/customer-experience-header.jpg?w=888)
How Do You Create a Better Customer Experience? Here’s What Our Research Shows
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
![Cartoon people using VR headsets](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/05/KS-metaverse.jpeg?w=889)
Kara Swisher Says You Need a Web3 Strategy — Here’s Why
Businesses that take Web3 seriously, and create a plan now, will be better positioned to succeed as this iteration of the internet evolves.
![how does a customer data platform work? Photo of a person looking at their laptop.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/09/demystifying_CDP.jpg?w=889)
Using Data in Marketing Is Complicated — This Platform Can Help
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
![solar panels hyphonic and wind energy: utility customer satisfaction](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/technology-energy-utilities-customer-experience-header-v1.1.jpg?w=889)
How Technology Can Improve Energy & Utility Customer Satisfaction
Streamlining and upgrading technology can be done in record time.
![woman sitting outdoors working on a laptop: digital-first companies, digital first](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Digital-first_SMB.jpg?w=889)
Digital-First Small Businesses Are Better Prepared for the Future
Being digital-first is an actionable mindset as much as a shift to a specific app or technology.
![a hand holding a thermometer coming out of a screen to measure temperature of child sitting at a desk: virtual care, telemedicine, telehealth](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/telehealth-pediatrics.jpg?w=889)
Virtual Care Can Reach More Pediatric Patients and Drive Better Health Outcomes
See how a pediatric hospital is closing the access gap by delivering connected, comprehensive virtual care.
![woman holding her dog and looking at her mobile phone: CRM insurance claims policy management](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/insurance_claims-policy-management.jpg?w=889)
A Marriage Made in Heaven: CRM + Insurance Claims and Policy Management
Achieve next-level customer relationships with an integrated stack and straight-through processing.
![An illustration of a man holding a briefcase hopping on to high-tech steps. Metaverse shopping.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/03/metaverse1500844.jpg?w=889)
How Will Brands Show Up in the Metaverse? Our Predictions
Digital experiences are going beyond gaming. See how brands are already staking their claims in a vast virtual world.
![woman on computer, working in a server room: government cybersecurity governance](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/07/government-security.jpg?w=889)
How Increased Cybersecurity Makes Government Technology Modernization Possible
A former executive in the federal government explains how increased cybersecurity and compliance with Government Cloud Plus can help make digital transformation possible for the U.S. government.
![professional woman in the back of car looking at smart tablet: WEG digital experience (DX), client experience, customer experience (CX)](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/02/WEG.jpg?w=889)
Prioritize Digital or Customer Experience? Say “Yes” to Both
See how a financial services leader created digital experiences that remove friction for customers and employees.