![Two healthcare professionals give a baby a checkup](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/09/Stocksy_txpfdc88d6deBu200_Medium_2096578.jpg?w=882)
How Clinicians – Aided by Technology – Achieved a 70% Reduction in NAS Infant Intensive Care
Healthcare consumers expect retail-like experiences, yet most healthcare payers are failing to meet these expectations.
![woman working on her computer](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/anatomy-of-a-unicorn-business.jpg?w=881)
The Anatomy of a Unicorn Business (and How You Can Become One)
Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs.
![Engineer or architect at a construction site](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/AEC-blog-header.jpg?w=889)
High Performing Construction Firms Agree: It’s Time To Invest in Digital
Less than half of architecture, engineering, and construction (AEC) firms use client insight or sales software, but research shows the industry is catching up.
![woman in mask on laptop computer responsible marketing principles](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/responsible-marketing-principles-v1.1.jpg?w=889)
4 Principles for Putting Responsible Marketing Into Practice
Amid today’s intersecting health, social, and economic crises, it’s crucial to understand how our products impact end users.
![two women computer revenue lifecycle b2b journeys](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/revenue-lifecycle-b2b-buying.jpg?w=889)
How To Make the B2B Buying Process as Smooth as Shopping Online
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
![Woman sits on a stage](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/becoming-retail-three-header-v.2.jpg?w=889)
Motivational Retail Leaders Share Quotes and Thoughts on Digital Transformation
Read insight from ten C-suite execs on how they wrangle alignment, leadership, and project growth.
![Hilton employees wearing masks](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/hilton-retains-talent-saves-energy-costs.jpg?w=889)
How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers
Research shows that happier employees bring you happier customers and more revenue.
![doctor helping woman via computer for telehealth virtual healthcare experience](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/telehealth-virtual-healthcare-experience.jpg?w=750)
Beyond Telehealth: How To Create a Seamless Virtual Healthcare Experience
Supporting a virtual healthcare ecosystem can regularly engage patients, mitigate risks, and deliver better overall outcomes.
![Woman with face mask gazes out window](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/idc-research-accelerating-digital-transformation-2021-header.jpg?w=889)
3 Ingredients Accelerating Digital Transformation in 2021
Read the latest research from IDC and Salesforce.
![Jim Farley of Ford](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/LTC-Ford-Header.jpg?w=889)
How Ford Survived a Two-Month COVID Shutdown and Came Back With Detroit Swagger
Meet Jim Farley: race car driver, grandson of Ford employee #389, and the new CEO of Ford.