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How To Analyze World Events To Guide Your Marketing Strategy
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
![avocado sales strategy](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/07/calavo-growers-sales-digital-transformation.jpg?w=889)
Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh
Calavo Growers had long used spreadsheets to track opportunities with customers. With the move to remote working came a greater need for visibility and accountability to ensure smooth operations and better customer experience.
![Summer ’20 Release Is Live: See What’s New From Salesforce](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/summer-20-release-4.jpg?w=500)
Summer ’20 Release Is Live: See What’s New From Salesforce
Summer '20 release for Salesforce Admins to update their org to take advantage of the new and improved features.
![Man uses tablet device at his desk](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/4-ways-technology-can-give-your-account-based-marketing-strategy-a-boost-e1601240171430.jpg?w=935)
4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost
Here are four ways that digital marketing technology can help you execute your Account-Based Marketing (ABM) strategy.
![Leading Through Change](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/industries-header-alternate.jpg?w=500)
3 Ways To Use Technology To Engage Your Transportation and Logistics Workforce
In order to keep the supply chain stable during crises and beyond, it’s critical to evaluate how we engage logistics workers from hire to retire. Here are three ways to do that.
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3 Steps To Quickly Launch New Products and Pricing
Tech company Podium launched a new product within weeks to help its customers during the pandemic. Here's how they did it.
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Chip and Joanna Gaines Share How To Build and Grow a Successful Business
In our latest Stories of Resilience, we chat with Chip and Joanna Gaines about their entrepreneurial journey and how they’ve grown their business.
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5 Best Practices for Deploying a Contact Tracing Program
CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.
![Equip Your Mobile Workforce for Success in the Field](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/thumb-equipment-tools.jpg?w=500)
Equip Your Mobile Workforce for Success in the Field
If you’ve already made the investment in your mobile workforce — or are planning to — make sure to prioritize these six tools to equip field service workers for success.
![The Ground-Breaking, Emotional Journey of Digitizing Your Business Model (And How We Can Help)](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/customer-360-guides-digitize-business-model.jpg?w=500)
The Ground-Breaking, Emotional Journey of Digitizing Your Business Model (And How We Can Help)
Anyone can fast track the move to digital with the help of Customer 360 Guides, a set of blueprints, architectures, and best practices for a successful digital transformation.