How To Empower Employees To Deliver Better Constituent Experiences With Lightning Apps
Salesforce Scheduler and Action Plans, and Salesforce Surveys empower employees by leveraging process automation, analytics, and AI to strengthen the customer experience.
How Big Brothers Big Sisters of America Led a Digital Transformation
Here's how Big Brothers Big Sisters of America launched a digital transformation to better serve children across the country.
PagerDuty CFO Shares Why Finance Teams Must Become Customer First
For finance departments, focusing on the customer experience is essential, especially when it comes to revenue operations and contributing to those recurring customer relationships. We talked to PagerDuty's CFO to find out why.
Stand-Up an Order Cancellation Capability With Commerce and Service Clouds
For today’s digital customers, the ability to cancel an order moments after it was placed is an expectation. Providing this level of service can be a brand differentiator. Here's how to implement a solution.
Deliver Impactful and Proactive Field Service With Innovation
See how Lippert Components embrace new trends and Salesforce technology to mobilize their workforce to deliver better field service.
8 Tips for Succeeding in the Digital Sales Transformation
High-performing organizations need to implement Fourth Industrial Revolution technologies to continue to aid sales reps and customers. Here are eight tips to help with your digital sales transformation.
How Intelligence Can Help Media Companies Win the War for Attention
To capture the attention of consumers, companies need to not only understand consumer demographics but also their preferences and the reasons behind them.
How To Choose a Marketing Technology Platform
Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.
4 Ways Manufacturing Marketers Drive Innovation
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
7 Ways Financial Services Marketers Can Lead Digital Transformation
Financial services marketers are stepping up and owning the customer experience from engaging customers in real-time, to adopting and refining the journey strategy. Here are tips for getting started with transformation in your own organization.