Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
Learn how health food company KIND Snacks crafted its direct-to-consumer sales and subscription service to create deeper customer connections, increase their customer knowledge, and build an innovative (and successful) ecommerce channel.
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.