Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
UrbanStems, a digital direct-to-consumer (D2C) brand, is providing their customers and partners with great experiences. Here's how they connect the dots between technology and business teams.
Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
We’ve put together a few takeaways from our study to describe the modern balancing act of B2B and B2C strategies. Check out the article and the infographic for great tactics.
CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.
Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
