Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
The future of 5G in healthcare, retail, and manufacturing promises more than just personalized shopping experiences, telehealth, and more streamlined machine production.
We’ve come a long way from panic-buying toilet paper. Customer expectations and sophisticated technology have transformed what retailers need to do to survive.