To adapt to shifts in consumer behavior, e.l.f. Cosmetics doubles down on its ecommerce and digital transformation efforts to stay engaged with its base.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains amidst the COVID-19 pandemic. See the data.