In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
Salesforce’s new Commerce Page Designer expands the Commerce Platform, complementing the robust code and API-based development tools for Salesforce Commerce Cloud.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
One of the benefits of an ecommerce solution is that a larger platform allows vendor consolidation within an IT stack so that you can focus on a few strategic partners.
If you're considering switching to a new ecommerce platform, avoid common pitfalls with these best practices to lead you to a faster and smoother migration.
