Education

College and university leaders, especially senior enrollment management officers, are challenged with complex issues when trying to strategically drive institutional health and student success. Shifting demographics, the need for increased net revenues, online…

This post was originally published on March 2, 2021 and updated on Feb 22, 2022. President Wayne A. I. Frederick of Howard University once said that it’s a danger to the national interest…

Talk of the “great resignation” is often focused on skyrocketing rates of people leaving the workforce within the last few months. But the underlying dynamic—of people reconsidering and changing employment—is in fact the…

We’ve just made it through two years of a global pandemic — arguably the most disruptive and transformative period for modern society globally. If 2020 was about the initial COVID-19 shock and our…

Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels—email, text messaging, social media, and, in the case of advancement communications, even…

Many higher ed institutions are investing in new business models with an emphasis on attracting and engaging lifelong learners. With the demand for shorter, more flexible programs on the rise and overall enrollment…

Prior to the pandemic, there were already tremendous disparities in college enrollment for Black and Latinx students in the United States. The past two years have only added more challenges for the least-represented…

Did you know that students put career outcomes before academic focus when choosing their university? According to the second edition of Salesforce.org’s Connected Student Report, 49% of them consider future career prospects to…

For many institutions, last year’s pivots during the pandemic have evolved into strategic, long-term change. These changes have paved the way for a new era of learner success focused on flexibility, supporting lifelong…

As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. The world’s #1 CRM…